The Women's Football Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Women's Football Show offers an essential weekly deep dive into the world of women's football, with a primary focus on the Women's Super League (WSL), FA Cup, and international matches. Hosted by former Lioness Lianne Sanderson, the podcast provides expert analysis, lively debate, and exclusive interviews with top players and figures in the sport, such as Mary Earps. It covers breaking news, transfer gossip, and critical discussions on topics like VAR implementation and refereeing standards, appealing to dedicated fans seeking comprehensive coverage and insider perspectives. The show celebrates the growth and achievements of women's football while addressing its challenges, making it a go-to source for enthusiasts who want to stay informed and engaged with the sport's evolving landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

480

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 480 audience size, runs 7% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/31	Week9/14	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2
Sky Sportsskysports.com	Sky Sports	1	1	1	1	1	1	1	1	Core Performer 67%
Chasechase.com	Chase				1	1	1			Longer term buy 25%
Meta-ray-Ban Displaymeta.com	Meta-ray-Ban Display				1		1		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sky Sports information technology & services	$28	+84.5%	14%	100%	7.0ad units	Core Performer	+1
BetMGM	$27	0.0%	0%	86%	7.0ad units	Core Performer	+1
Disney Plus entertainment	$26	0.0%	33%	83%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Lionesses edge closer to the World Cup; but are they contenders?

0:00 / 0:19

Direct Response

T

#1

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