Francis Cade is a prominent British cycling content creator, widely known through his platform, Cade Media. Originally focused on personal vlogs, the channel expanded into a media brand covering a broad spectrum of cycling, including road cycling, bikepacking, technical reviews, and industry commentary. Cade Media is a hub for in-depth bike reviews, testing various models and technologies, and analyzing cycling trends. Francis Cade draws upon his background as a former Elite-level competitive cyclist to provide insightful reviews and practical tips on maintenance, training, and bike fitting. A key feature of Cade Media is its compelling bikepacking series, documenting extensive cycling adventures in diverse locations such as Thailand and India. These visually rich journeys resonate with audiences interested in adventure travel and endurance cycling. Complementing the video content, Francis co-hosts "The Wild Ones Cycling Podcast," a popular audio format featuring conversational discussions on cycling news, controversial topics, and behind-the-scenes insights with co-hosts Jimmi and Emily, often featuring guests from the cycling world like Ned Boulting. Known for his informative, engaging, and opinionated style, Francis cultivates a strong community by actively interacting with viewers through comments and podcast submissions. His approach is encapsulated by his motto, "The more people cycle, the better the world." Beyond content creation, Francis is a director of Cade Media Limited and involved with the cycling clothing brand WILD, reflecting his entrepreneurial drive within the industry. Based in Newcastle upon Tyne, he continues to produce high-quality content supported by notable brand partnerships, inspiring cyclists globally.