The WarDawg Trail™ | War - PTSD - TBI Podcast Advertising - Audience, Sponsors & Contact

Overview

The WarDawg Trail™ offers an unfiltered look into the lives and experiences of combat veterans, hosted by USMC Sgt WarDawg® and Australian Army veteran Thomas 'Tommo' Williams. The podcast delves into their firsthand accounts of the Iraq War, including pivotal moments like the fall of Baghdad and battles in Fallujah, providing a raw historical perspective. Beyond war stories, it passionately addresses critical issues faced by veterans, such as TBI, PTSD, drug addiction, homelessness, and suicide prevention, aligning with the mission of their non-profit, Camp Dawg House. Episodes feature interviews with fellow veterans and advocates, exploring themes of resilience, survival, and community support. The show also incorporates elements of outdoor survival, hunting, and self-defense, appealing to an audience interested in military life, veteran welfare, and rugged outdoor skills.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

Instagram

185

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 20 audience size, runs 24% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week6/8	Week6/22	Week7/27
TV App Buildertvappbuilder.com	TV App Builder	2	1		1		1	Test in progress 17%
Amazon Primeamazon.com	Amazon Prime			1	1	1		Test in progress 17%
IWA Internationaliwainternationalinc.com	IWA International				1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Joy and Blokes	$9	0.0%	0%	100%	29.0ad units	Core Performer	+1
Spin Quest	$8	0.0%	0%	100%	40.0ad units	Core Performer	+1
Elevate Health	$4	0.0%	0%	100%	18.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The WarDawg Trail (Audio) - Ep. 169 Marine Veteran & Rapper @kt_rbo (IG)

0:00 / 0:58

Direct Response

T

#1

Run on 1x episode

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