The V8 Sleuth Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The V8 Sleuth Podcast is the ultimate destination for Australian motorsport enthusiasts, particularly those following V8 Supercars. Host Aaron Noonan meticulously explores the sport's rich history through intimate interviews with racing legends, uncovering forgotten stories, personal triumphs, and pivotal moments. Beyond historical deep dives, the podcast delivers sharp, data-backed analysis of current events, offering comprehensive breakdowns of major races like the Bathurst 1000, discussing industry news, and debating topics such as team strategies and driver movements. This podcast distinctive blend of historical insight and contemporary commentary, presented with a passionate and expert tone, provides unparalleled coverage for dedicated fans eager for unique perspectives and in-depth understanding of Australian racing.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

7,285

Est. Podcast Downloads

100

Av. Youtube Views

7,185

YouTubers Subscribers

9k

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Direct Response

Brands with CTAs

GOOD

67%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 7.3K audience size, runs 28% host read ads and promotes 67% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/15	Week6/22	Week6/29	Week7/6	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/26
Parramatta Toyotaparramattatoyota.com.au	Parramatta Toyota	2	1	1	2	1	1	1		1	1		1		1			Longer term buy 42%
Supercarssupercars.com	Supercars											1		1	2	1	1	Longer term buy 42%
V8 Sleuth Superstorev8sleuth.com.au	V8 Sleuth Superstore								1			1	1		2			Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Parramatta Toyota	$946	-63.5%	46%	31%	13.0ad units	Core Performer
Castrol	$896	0.0%	88%	13%	8.0ad units	Core Performer
V8 Sleuth Superstore information technology & services	$742	-46.7%	100%	100%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Bathurst 1000 Preview | The Undercut

0:00 / 4:57

Brand Awareness

T

#1

Run on 1x episode

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