The Truck Show Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Truck Show Podcast offers an engaging and informative deep dive into the world of trucks and Jeeps, catering specifically to enthusiasts and industry followers. Hosted by veteran automotive journalist Sean P. Holman, the podcast blends expert vehicle reviews, discussions on new products, and comprehensive coverage of major events, including off-road racing championships. Episodes feature insider interviews with racers and industry professionals, alongside firsthand accounts of vehicle ownership and road trip experiences, such as bringing a new AEV-built Wrangler 392 home. With a blend of professional insights and a passionate, accessible tone, it provides a distinctive platform for listeners interested in automotive technology, performance modifications, off-road sports, and the vibrant culture surrounding these vehicles, offering both up-to-date news and entertaining perspectives.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

21,817

Est. Podcast Downloads

21,780

Av. Youtube Views

37

Instagram

39k

YouTubers Subscribers

450

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

GREAT

96%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 21.8K audience size, runs 96% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

Sean Holman

The Truck Show Podcast provides authoritative coverage of the light truck industry through a blend of technical expertise and high-energy broadcasting. Hosted by MotorTrend Content Director Sean Holman and veteran radio producer Jay "Lightning" Tilles, the show bridges the gap between major manufacturers and the aftermarket enthusiast community. The duo frequently delivers deep-dive interviews with engineering legends like Gale Banks and industry figures such as Mike Rowe, moving beyond standard reviews to explore the engineering and culture of lifted, lowered, and off-road vehicles. Their long-running series, Have You Heard? Truck News!, serves as a bi-weekly industry briefing for enthusiasts seeking early-access information on vehicle launches. Recently, the team completed their 392 Road Trip series, which successfully integrated long-distance automotive testing with travel vlogging. As a fixture at major events like SEMA and the Mint 400, the podcast maintains a status as a primary source for truck culture within the MotorTrend Podcast Network.

Age: 51 years
Nationality: American

Age: 51 years
Nationality: American

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/13	Week7/27	Week8/17
AMSOILamsoil.com	AMSOIL	2	1	2	3	1	2	4	4	2	3	6	2	2	1	2	1	4	2	2	4	2	Core Performer 50%
OVR Magovrmag.com	OVR Mag	2	1	3	3	1	4	4	3	1	3	2	1	1	1	2		3	1	2	4	2	Longer term buy 42%
Kershaw Kniveskaiusa.com	Kershaw Knives	2	1		2	1	1	2	2	1	2	1	1	2	1	1	1	2	1	1			Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
AMSOIL	$61,116	-56.0%	94%	87%	119.0ad units	Core Performer	+1
OVR Mag	$57,503	-53.1%	95%	89%	121.0ad units	Core Performer
Kershaw Knives	$47,156	-75.0%	93%	97%	98.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

S3, E104 - Have You Heard? Truck News!

0:00 / 0:12

Direct Response

S

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌