The Town with Matthew Belloni Podcast Advertising - Audience, Sponsors & Contact

Overview

The Town with Matthew Belloni offers an authoritative, insider's view into the complex business of Hollywood. Hosted by Puck founding partner Matthew Belloni, this podcast provides exclusive reporting and sharp analysis on the strategic maneuvers, financial battles, and technological shifts shaping the entertainment industry. Episodes frequently delve into the economics of streaming wars, the impact of AI and Big Tech on content creation and distribution, and the challenges faced by independent studios. It's essential listening for media professionals, investors, and film enthusiasts seeking to understand the intricate power dynamics, investment trends, and future trajectory of movies and television from a business-centric perspective.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

24,220

Est. Podcast Downloads

21,220

Av. Youtube Views

3,000

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GOOD

75%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 24.2K audience size, runs 15% host read ads and promotes 75% of ads for direct response advertisers.

Creator Influence

Matthew Belloni

Matthew Belloni serves as a founding partner at Puck and the host of The Town with Matt Belloni, a video podcast produced in partnership with The Ringer and Spotify. A former entertainment attorney and editorial director of The Hollywood Reporter, he provides deep-tissue analysis of the entertainment industry, ranging from studio mergers to talent agency shifts. Belloni frequently hosts high-level industry figures for exclusive reporting, including recent conversations with Netflix co-CEO Ted Sarandos and Lionsgate film chair Adam Fogelson. He is known for recurring segments like the Movie Star Power Rankings and the annual Box Office Draft, which offer data-driven perspectives on market value in Hollywood. A recent win for his coverage included an emergency breakdown of the Paramount-Skydance merger, utilizing his legal expertise to explain complex corporate maneuvering. His work bridges the gap between traditional trade reporting and modern insider commentary through his weekly What I’m Hearing newsletter.

Age: 126 years
Nationality: American
Education: B.A., University of California, Berkeley

Age: 126 years
Nationality: American
Education: B.A., University of California, Berkeley

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Accentureaccenture.com	Accenture											2	4	3	5	4	5	3	1	Core Performer 67%
LinkedInlinkedin.com	LinkedIn	1	3	1		3	1	1	1		1			1	1	2	1		2	Core Performer 58%
Mint Mobilemintmobile.com	Mint Mobile		1	2	2			1	2	2				1	1	1	2	1		Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
AMC+ design	$18,255	+100.0%	17%	72%	54.0ad units	Core Performer	+1
Netflix entertainment	$13,945	-85.0%	12%	29%	41.0ad units	Core Performer	+1
LinkedIn information technology & services	$12,089	-39.9%	71%	100%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Will the Comcast-NBCU Split Lead to Another Huge Hollywood Deal?

0:00 / 0:34

Brand Awareness

W

#1

Run on 1x episode

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