The Town End Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Town End Podcast is the definitive fan-led show for supporters of Dundalk FC, offering comprehensive post-match reactions to SSE Airtricity League games. Beyond match analysis, it delves into the heart of the club's community, featuring candid discussions on club affairs, including ownership situations, and exclusive interviews with former players and managers like John Temple, Niall Newberry, Ciaran Kilduff, and Eoin Kenny. This podcast provides an authentic, passionate voice for Lilywhite fans, blending real-time reactions with in-depth insights into the team's performance and the broader culture surrounding Irish football. It's essential listening for anyone seeking a deep dive into Dundalk FC from a dedicated fan perspective.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

544

Est. Podcast Downloads

20

Av. Youtube Views

524

Instagram

929

YouTubers Subscribers

289

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Direct Response

Brands with CTAs

BAD

13%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 544 audience size, runs 100% host read ads and promotes 13% of ads for direct response advertisers.

Creator Influence

Ciaran Callan

Ciaran Callan operates The Town End Podcast as a central fan-led media platform for Dundalk FC supporters. He produces immediate post-match reaction episodes and long-form interviews that examine the club’s trajectory within the League of Ireland. His work includes the Town End Spirit Store Show, which features live audience interactions with figures such as Ciaran Kilduff and Eoin Kenny. During the club's 2024 ownership transition and financial crisis, the channel served as a public forum for the Dundalk community, providing transparency during news segments with journalist James Rogers. Callan recently launched the Season 6 Post Match Reaction series, ensuring every matchday features grassroots commentary from Oriel Park and away grounds across Ireland. By prioritizing the voices of the Lilywhites faithful, the podcast creates a bridge between digital discourse and physical attendance at matchdays. This focus on local sporting culture is reinforced by collaborations with the Irish Professional Footballers Benevolent Fund.

Age: 37 years
Nationality: Irish
Education: Unknown

Age: 37 years
Nationality: Irish
Education: Unknown

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Recent Campaigns

	Advertisers	Week4/6	Week4/27	Week5/4	Week5/25	Week6/15	Week7/13
Black Mountain Recordsblackmountainrecords.com	Black Mountain Records						1	Test in progress 8%
Mark Studiosmarkstudios.com	Mark Studios					1		Test in progress 8%
Tony's Pizzeriatonyspizzeria.ie	Tony's Pizzeria	1	1	1	1			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Tony's Pizzeria	$30	0.0%	100%	12%	17.0ad units	Core Performer
Black Mountain Studios	$9	0.0%	100%	0%	5.0ad units	Core Performer
Dundalk FC Shop	$5	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S6 Episode 20 Drogheda 1-1 Dundalk post match reaction

0:00 / 0:10

Brand Awareness

S

#1

Run on 1x episode

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