The Sub Hub Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Sub Hub Podcast is the definitive resource for enthusiasts of sub-ultra mountain and trail running, offering deep dives into the sport's vibrant community. Hosts Dani and EmKay engage in insightful conversations with elite athletes and key figures, exploring their journeys, training philosophies, and race strategies. Beyond athletic performance, the podcast also delves into the entrepreneurial spirit within the running world, featuring discussions with founders of running-related businesses. It's a blend of personal narratives, performance insights, and industry perspectives, appealing to runners, coaches, and anyone passionate about the culture and business of endurance sports.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,257

Est. Podcast Downloads

1,120

Av. Youtube Views

137

Instagram

2k

YouTubers Subscribers

472

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.3K audience size, runs 100% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

Dani and EmKay Moreno and Sullivan

The Sub Hub Podcast operates as a specialized media project founded by professional mountain runners Dani Moreno and EmKay Sullivan. The duo delivers expert-led analysis of the sub-ultra trail running circuit, focusing specifically on competitive events ranging from 21k to 50k distances. Through their signature ‘Pre-Run’ series and ‘Trail Tales’ segments, they provide technical handicapping and athlete-to-athlete commentary that addresses the professionalization of mountain sports. Their recent coverage of the Broken Arrow Skyrace served as an official selection platform for Team USA, while their newer ‘Candid Coaching’ format expanded their scope into sports science and nutrition. Both hosts belong to the elite tier of the sport, representing global brands like Adidas Terrex and Hoka. This deep industry integration allows them to offer listeners rare insights into the World Mountain and Trail Running Championships and the Golden Trail World Series, effectively bridging the gap between elite performance and fan-driven news reporting.

Age: 31 years
Nationality: American
Education: Bachelors, University of Utah

Age: 31 years
Nationality: American
Education: Bachelors, University of Utah

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week4/6	Week4/27	Week5/4	Week5/11	Week5/25	Week6/8	Week7/6	Week7/13	Week7/20	Week8/3	Week8/17
Hdrophdroptech.com	Hdrop	2	1		1	1	1	1		1		1	1	1	1	1	Longer term buy 42%
Neversecondnever2.com	Neversecond	2	1	1		1	1	1	1	1	3	1		1		1	Longer term buy 33%
Wild Strides Paper Cowildstridespaper.com	Wild Strides Paper Co					1	1		2								Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Neversecond sports	$1,047	-36.2%	100%	100%	50.0ad units	Core Performer	+1
Wild Strides Paper Co	$350	0.0%	100%	94%	18.0ad units	Core Performer
Hdrop	$255	+100.0%	100%	100%	11.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

2026 OCC Preview - UTMB World Final

0:00 / 1:18

Direct Response

2

#1

Run on 1x episode

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