The Strategists Podcast Advertising - Audience, Sponsors & Contact

Overview

The Strategists offers an insightful and often irreverent deep dive into the world of Canadian politics and public policy. Hosted by seasoned strategists Stephen Carter, Corey Hogan, and Zain Velji, the podcast dissects the news of the day, analyzes government decisions, and reveals the strategic thinking behind political moves. With a tone described as "sports talk radio for politics," it blends expert commentary with engaging, sometimes chaotic, discussions. Listeners gain a behind-the-curtain understanding of political processes, policy implications, and the dynamics of power, making it ideal for anyone seeking to understand the nuances of current affairs and political strategy beyond the headlines.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,065

Est. Podcast Downloads

300

Av. Youtube Views

765

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 5% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week6/22	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10
Grow Therapygrowtherapy.com	Grow Therapy	2			2	2	2		2	2		Longer term buy 33%
Auraaura.com	Aura			5	6				1	1	3	Longer term buy 25%
Monday.commonday.com	Monday.com		1	1			3	3		3		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Acast online media	$288	-100.0%	0%	86%	22.0ad units	Core Performer	+1
Aura information technology & services	$204	+100.0%	0%	100%	12.0ad units	Core Performer	+1
Grow Therapy mental health care	$166	+93.1%	0%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 4044: How Carney Falls

0:00 / 0:26

Brand Awareness

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#1

Run on 1x episode

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