The Straight Shift with The Car Chick Podcast Advertising - Audience, Sponsors & Contact

Overview

The Straight Shift with The Car Chick is an insightful podcast dedicated to empowering automotive consumers with practical knowledge and expert advice. Hosted by 'The Car Chick,' LeeAnn Shattuck, the show demystifies the complexities of car buying, selling, maintenance, and safe driving. It goes beyond basic tips, delving into industry mechanics like dealer allocations, custom orders, and global automotive market trends, including why certain European cars aren't available in the U.S. With a focus on consumer advocacy, the podcast aims to equip listeners, particularly women and smart men, to make informed decisions and navigate the automotive world confidently, often debunking common myths and challenging industry norms. It's essential listening for anyone looking to understand their vehicle better or make smarter automotive choices.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

623

Est. Podcast Downloads

540

Av. Youtube Views

83

YouTubers Subscribers

965

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 623 audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

LeeAnn Shattuck

LeeAnn Shattuck, known as The Car Chick, acts as a professional car shopper and consumer advocate who translates technical automotive jargon into actionable buying strategies. She hosts The Straight Shift Podcast and produces the Shut Up & Drive series, where she delivers real-world driving tips and safety rants from the driver's seat. A competitive race car driver for the National Auto Sport Association with an MBA from Georgia Tech, Shattuck utilizes her technical background to demystify complex industry shifts like subscription-based features and autonomous technology levels. She frequently contributes to A Girl’s Guide to Cars and has appeared as an expert for The New York Times and USA Today to expose dealership negotiation tactics. Her recent Law of Lugnuts series serves as a core framework for her road safety education, while her latest international content investigates the differences between American and European automotive infrastructure following a dedicated research tour of the United Kingdom motorways.

Age: 57 years
Nationality: American
Education: Bachelor of Science, Georgia Institute of Technology

Age: 57 years
Nationality: American
Education: Bachelor of Science, Georgia Institute of Technology

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Car Chick	$9	0.0%	100%	100%	5.0ad units	Core Performer
Go Fund Me fund-raising	$7	0.0%	100%	100%	1.0ad units	Test run	+1
Guys With Rides	$5	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Stay Cool and Save Money: Your Summer Guide to Car A/C Systems

0:00 / 0:13

Direct Response

S

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌