The Spy Who Podcast Advertising - Audience, Sponsors & Contact

Overview

The Spy Who unearths the true, untold stories of secret operatives and intelligence services, delving deep into the clandestine world of espionage. Hosted by Indira Varma and Raza Jaffrey, this podcast offers a dramatic, narrative-driven exploration of individuals who risked everything in the national interest or for personal motives. It covers pivotal historical moments, such as the Cold War, through the lens of those operating in the shadows, appealing to audiences fascinated by historical thrillers, true crime, and the intricate workings of government intelligence. The show distinguishes itself by bringing to light the human drama and high stakes behind operations that shaped global events, providing a compelling look at the invisible forces that influence history and society.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

10,980

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

BAD

31%

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The Bottom Line

This show has an estimated 11K audience size, runs 31% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Audibleaudible.com	Audible	2	1	1	2	2	1	1	1	1	2	2	1	3	3	5	3	2	2	3	1	2	2	2	2	5	Core Performer 100%
Capital Onecapitalone.com	Capital One											2	1		2	1	1	1				1			1	1	Core Performer 58%
Seventh Generationseventhgeneration.com	Seventh Generation																					1	1		1	1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Audible information technology & services	$7,755	-28.9%	56%	100%	48.0ad units	Core Performer	+1
Wondery	$2,919	+103.7%	18%	100%	17.0ad units	Core Performer	+1
Capital One financial services	$1,211	-20.0%	10%	70%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Spy Who Became Stalin's Greatest | Playdates And A Glock: The Life of a Mom and Spy | 4

0:00 / 0:38

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