The SportsGrad Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The SportsGrad Podcast is an essential resource for anyone aspiring to build a career in the dynamic sports industry. Hosted by Reuben Williams, this podcast features in-depth interviews with leading professionals, from executives at major sporting organizations like Cricket Australia and the AFL to rising stars. Each episode offers practical advice, personal anecdotes, and strategic insights into navigating career paths, securing dream jobs, and excelling in various roles within sports management, operations, and marketing. It's tailored for students, recent graduates, and career changers seeking inspiration and actionable strategies to break into or advance within the competitive world of professional sports, providing a unique blend of career development and industry-specific knowledge.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

120

Est. Podcast Downloads

100

Av. Youtube Views

30

Instagram

7k

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 120 audience size, runs 100% host read ads and promotes 98% of ads for direct response advertisers.

Creator Influence

Reuben Williams

Reuben Williams leads SportsGrad, a specialized platform bridging the transition from higher education to the professional sports industry through structured mentorship. Drawing on his tenure as a Commercial Specialist at Cricket Australia, Williams hosts The SportsGrad Podcast, featuring long-form interviews with figures such as Joel Morrison of Cricket Australia and executives from the AFL and Melbourne FC. He delivers career-actionable insights via his proprietary Career Operating System and The Method workshop series, which focus on navigating the hidden job market through strategic networking and personal branding. Recent professional highlights include providing on-the-ground coverage of the Paris 2024 Olympic Games and hosting the SportsGrad Melbourne Meetup Panel. His work emphasizes practical recruitment standards from organizations like Adidas, Tennis Australia, and the PGA of Australia. Industry professionals utilize his resources to identify emerging talent and understand current hiring trends within the Australian and international sports business landscape.

Age: 36 years
Nationality: Australian
Education: Bachelor of Sport Management/Business, Deakin University

Age: 36 years
Nationality: Australian
Education: Bachelor of Sport Management/Business, Deakin University

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
SportsGradsportsgrad.com.au	SportsGrad	2	5	1	2	2	3	2	3	6	2	1	3	2	2	1	2	1	1	1	1	1		1	1	2			Core Performer 75%
SportsGradsportsgrad.com	SportsGrad	1	1				1	1	1																				Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
SportsGrad	$129	-10.4%	100%	100%	71.0ad units	Core Performer
Deakin University	$15	0.0%	100%	78%	9.0ad units	Core Performer	+1
SportsGrad	$11	0.0%	100%	100%	7.0ad units	Core Performer

Ads and Episodes

#367: From Engineer in Mexico to the FIFA World Cup - How Hector Arenas built a career in sports operations

0:00 / 0:53

Direct Response

F

#1

Run on 1x episode

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