The Sports Pig Podcast Advertising - Audience, Sponsors & Contact

Overview

The Marietta Daily Journal Podcast serves as the essential audio digest for residents of Cobb County, Georgia, including Marietta, Kennesaw, and Smyrna. Drawing directly from the local newspaper, this podcast delivers concise, frequent updates on a diverse range of hyper-local topics. Listeners can expect in-depth coverage of high school and collegiate sports, particularly football, alongside crucial community news, local events, and practical information such as holiday travel tips or entertainment guides. The show maintains an informative and community-focused tone, making it ideal for locals seeking to stay connected with their immediate surroundings, from breaking news and sports scores to cultural happenings and consumer advice relevant to their daily lives in Cobb County.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,020

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Direct Response

Brands with CTAs

GOOD

65%

Host Read %

% of host read ads

OKAY

48%

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The Bottom Line

This show has an estimated 1K audience size, runs 48% host read ads and promotes 65% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6
Geiger Legal Groupgeigerlegal.com	Geiger Legal Group	3	1	2	1		1	6	3	5	3	9	4	2	5	14	12	8	12	3	Longer term buy 42%
Green Heating and Coolinggreenheatingandcooling.com	Green Heating and Cooling					2	5	5	5	7	6	10	6	5	8	8	8	6	7	3	Longer term buy 42%
Foundation Wealthfoundationwealth.com	Foundation Wealth	2		1	1		1	8	3	5	6	8	8	6	7	6	7	4	6	2	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Geiger Legal Group	$1,394	-79.4%	37%	83%	109.0ad units	Core Performer	+1
The Sports Pig	$1,336	-100.0%	11%	98%	105.0ad units	Core Performer	+1
Green Heating and Cooling	$1,293	-70.1%	36%	47%	105.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Morning Rant with Dave Garner | Friday Happy Hour part 1

0:00 / 1:07

Brand Awareness

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#1

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