The Spokesman Speaks: Ag Insights for Your Farm and Family Podcast Advertising - Audience, Sponsors & Contact

Overview

The Spokesman Speaks offers essential agricultural insights, news, and educational content tailored for farmers and their families, drawing from the rich legacy of The Iowa Farm Bureau Spokesman. Each episode delivers practical, expert-driven discussions on critical topics such as global trade dynamics, beef market analysis, farm succession planning, and effective landlord-farmer communication. The podcast features interviews with industry leaders, economists, and legal experts, providing actionable advice and up-to-date information on policy developments affecting the agricultural sector. It serves as a vital resource for Iowa's farming community, addressing both the economic challenges and operational strategies necessary for success, making it ideal for those seeking to stay informed on market trends, policy changes, and best practices in modern agriculture.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

540

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

GOOD

78%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 540 audience size, runs 78% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/17	Week10/12	Week10/26
Coalition to Support Iowa's Farmerssupportfarmers.com	Coalition to Support Iowa's Farmers			1	Test in progress 8%
Iowa Farm Bureauamericaneedsfarmers.org	Iowa Farm Bureau		1		Test in progress 8%
Real Farmers, Real Food, Real Meatrealfarmersrealfoodrealmeat.com	Real Farmers, Real Food, Real Meat	1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Iowa Farm Bureau farming	$155	0.0%	73%	86%	22.0ad units	Core Performer	+1
Coalition to Support Iowa's Farmers	$20	+100.0%	100%	100%	2.0ad units	Test run
Iowa Farm Bureau	$12	+100.0%	50%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Meet the Farm Bureau member turning food waste, manure and other organic matter into fertilizer for farmers

0:00 / 0:15

Direct Response

M

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌