The SML Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The SML Podcast offers a long-running, comprehensive dive into the world of video games, blending timely news updates, extensive game reviews across various platforms and genres, and insightful developer interviews. With over a decade of experience, the podcast maintains a casual, humorous tone, often featuring a rotating cast of hosts who engage in lively discussions and lighthearted banter alongside their critical analysis. It caters to dedicated gamers and enthusiasts seeking in-depth perspectives on new releases, industry trends, and the broader gaming culture, distinguishing itself through its consistent output, diverse game coverage, and a relaxed, community-oriented approach to gaming commentary.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

Est. Podcast Downloads

100

Av. Youtube Views

1,207

YouTubers Subscribers

618

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

GREAT

94%

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The Bottom Line

This show has an estimated 100 audience size, runs 94% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/23	Week5/4	Week6/1	Week6/8	Week7/6	Week7/13	Week8/10
Anno 117: Pax Romanaubisoft.com	Anno 117: Pax Romana							3		1	Test in progress 17%
Disco Simulatorultimate-games.com	Disco Simulator	1		1	1				1		Test in progress 8%
Ocean Mediaoceanmedia.hr	Ocean Media		1			1	1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Disco Simulator	$11	+100.0%	100%	88%	8.0ad units	Core Performer
Ocean Media	$10	-100.0%	100%	78%	9.0ad units	Core Performer
Outright Games	$7	0.0%	100%	67%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The SML Podcast – Episode 1142: Mommy’s Best Direct

0:00 / 0:20

Direct Response

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#1

Run on 1x episode

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