The Small Business Radio Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Small Business Radio Show, hosted by seasoned entrepreneur Barry Moltz, offers an extensive resource for small business owners and aspiring entrepreneurs. Spanning 17 years and over 2500 interviews, the podcast provides practical, actionable insights from industry experts and real-world small business success stories. It delves into the multifaceted challenges of entrepreneurship, from diagnosing financial "profit leaks" to transforming fear into a driving force for growth. Listeners gain access to advice on business strategy, financial management, leadership, and personal development, all delivered with a pragmatic and honest perspective. The show's distinctive approach lies in its focus on genuine experiences, making it a valuable guide for navigating the unpredictable yet exciting journey of small business ownership.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

840

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

27%

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The Bottom Line

This show has an estimated 840 audience size, runs 27% host read ads and promotes 82% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Change Masters marketing & advertising	$40	0.0%	33%	100%	3.0ad units	Test run
Granger photography	$17	0.0%	0%	100%	2.0ad units	Test run	+1
Block Advisors by H&R Block retail	$14	0.0%	100%	0%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#848 How Creating Jewelry From Repurposed Materials Won Her $50,000

0:00 / 2:13

Direct Response

H

#1

Run on 1x episode

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