Skift functions as a critical intelligence hub for the global travel industry, operating as a digital-native news outlet that deciphers the intersection of technology and hospitality. The brand produces the Travel Explained video series, which simplifies complex airline metrics such as load factor and yield for a social-first audience. Through the Skift Daily Briefing and the Airline Weekly Lounge podcast, the organization delivers data-driven reporting on topics ranging from the Spirit Airlines bankruptcy to the impact of agentic AI on search platforms. A recent win includes the launch of The Go Getters, a social-first marketing miniseries developed in collaboration with Ibis Hotels and Accor to target millennial travelers. By hosting the annual Skift Global Forum and publishing the influential Megatrends forecast, the team provides executives with the strategic foresight necessary to navigate fluctuating travel demands and geopolitical shifts affecting international tourism hubs.