The Sheridan Tapes Podcast Advertising - Audience, Sponsors & Contact

Overview

The Sheridan Tapes is a masterfully crafted found-footage horror audio drama that blurs the lines between reality and the supernatural. Centered on the mysterious disappearance of horror author Anna Sheridan and the subsequent investigation by Detective Sam Bailey, the series utilizes a meta-narrative structure—often presented through recovered cassette tapes and omnibus compilations—to build a sprawling, interconnected universe. The show is distinguished by its high-production value, immersive sound design, and a commitment to existential dread, body horror, and complex character-driven storytelling. It appeals to fans of cosmic horror and mystery who enjoy deep lore, intricate world-building, and dark, atmospheric narratives that challenge the listener's perception of truth.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

11,000

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 11K audience size, runs 11% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/15	Week6/29	Week7/13	Week7/27	Week8/10
Realms of Peril and Gloryrealmspod.com	Realms of Peril and Glory	1		1	1	1	Longer term buy 33%
Shopifyshopify.com	Shopify	1	1	1			Longer term buy 25%
Adobeadobe.com	Adobe			1		1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Realms of Peril and Glory	$1,120	0.0%	0%	100%	7.0ad units	Core Performer	+1
YouTube TV information technology & services	$867	+100.0%	0%	100%	6.0ad units	Core Performer	+1
Shopify information technology & services	$666	+178.1%	33%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Omnibus 03: "The Second Death of Agate Shore"

0:00 / 0:30

Direct Response

O

#1

Run on 1x episode

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