The Self-Publishing with Dale Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Self-Publishing with Dale Podcast is an essential resource for independent authors and aspiring writers seeking to master the intricacies of the self-publishing industry. Host Dale L. Roberts delivers timely updates on publishing platforms, marketing strategies, and essential author tools, often highlighting significant deals and opportunities. The podcast adopts a practical, news-driven approach, covering everything from distribution changes on platforms like Draft2Digital and IngramSpark to effective book promotion techniques and technology solutions for authors. It caters to an audience keen on growing their author business, staying informed about industry shifts, and leveraging the latest resources to successfully publish and market their creative works.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,722

Est. Podcast Downloads

1,440

Av. Youtube Views

2,282

YouTubers Subscribers

22k

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GREAT

87%

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The Bottom Line

This show has an estimated 3.7K audience size, runs 87% host read ads and promotes 96% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/27	Week5/4	Week5/25	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28
Author Nationdalelinks.com	Author Nation	2	1	1	1	3	1	2	3	1	2	2	2	2	1	1	2	1	2	Core Performer 92%
ProWritingAidprowritingaid.com	ProWritingAid	1									1				1	1				Longer term buy 25%
Booklinkerthebookmarketinglab.com	Booklinker											1			1					Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Author Nation	$3,191	-27.0%	100%	100%	43.0ad units	Core Performer
Dibbly	$753	0.0%	100%	100%	10.0ad units	Core Performer
Get Authentic Book Reviews	$534	0.0%	100%	100%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Her KDP Account Was Terminated After 14 Years | Self-Publishing News (Oct. 1, 2026)

0:00 / 2:26

Direct Response

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#1

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