The Saltworks Podcast Advertising - Audience, Sponsors & Contact

Overview

The Saltworks is a podcast dedicated to exploring authentic Christian faith through the personal stories and experiences of everyday individuals. Each episode features candid conversations with guests who share their journeys of spiritual refinement, demonstrating how God works in the 'saltworks' of their lives. The podcast delves into practical applications of faith, addressing contemporary challenges such as mental health, societal misconceptions about Christianity, and effectively engaging the next generation. With a vulnerable and encouraging tone, it aims to inspire listeners to live faithfully in their daily lives, offering relatable insights and fostering a deeper understanding of Christian principles in a modern context. It's ideal for those seeking genuine testimonies and practical wisdom for spiritual growth and navigating life's complexities through a faith lens.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,400

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 100% host read ads and promotes 90% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Northeast Imaging	$228	0.0%	100%	100%	12.0ad units	Core Performer
Daily Press	$160	0.0%	100%	100%	8.0ad units	Core Performer
Chevron oil & energy	$99	0.0%	100%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What We're Learning with Lindsay Stagg

0:00 / 0:41

Direct Response

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#1

Run on 1x episode

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