The Rodcast - Property, Business, Investment Podcast Advertising - Audience, Sponsors & Contact

Overview

The Rodcast offers an in-depth exploration into the dynamic world of real estate businesses and asset-backed investments. Host Rod engages with property developers, investors, and industry professionals to dissect the intricate details of growing and managing successful property ventures. Episodes feature comprehensive residential market updates, discussions on scaling investment businesses in challenging regulatory environments, and practical strategies for de-risking and legacy planning. The podcast provides actionable insights into investment metrics, financial performance, and market timing, catering to both aspiring and established property investors seeking to professionalize their operations and navigate the complexities of the real estate market. It's a valuable resource for those looking for detailed, expert-led guidance on property investment and business growth.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

295

Est. Podcast Downloads

20

Av. Youtube Views

275

Instagram

1k

YouTubers Subscribers

459

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 295 audience size, runs 100% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Rod Turner

Rod Turner serves as the Director of Investment To Property (ITP) and hosts the dedicated series The Rodcast - Property, Business & Investment. His work provides an analytical deep dive into the UK residential and commercial sectors, steering clear of common investment tropes to focus on institutional realities. He frequently facilitates the Investment Mastermind quarterly roundtables, bringing together industry figures like Adam Lawrence and Manish Kataria to dissect legislative shifts such as the Renters Rights Bill and EPC regulations. Recent coverage includes a detailed Residential Market Update for late 2025, where he examined the direct consequences of political budgets on pension planning and mortgage pricing. By interviewing CEOs from major entities like Grainger PLC, Turner translates high-level fund management strategies into practical advice for portfolio growth. His content serves as a technical resource for professionals navigating the complexities of social housing REITs, commercial-to-residential conversions, and the evolving landscape of UK property law.

Age: 51 years
Nationality: British
Education: UK University

Age: 51 years
Nationality: British
Education: UK University

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2
Roma Financeromafinance.co.uk	Roma Finance																		1										Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Risk Europe	$6	0.0%	100%	100%	3.0ad units	Test run	+1
Boardroom Club Consulting	$4	0.0%	100%	100%	2.0ad units	Test run
Roma Finance	$4	-100.0%	100%	0%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Navigating the UK Property Market, Joint Venture Mechanics & M+A Strategies with Adam Lawrence

0:00 / 0:57

Brand Awareness

N

#1

Run on 1x episode

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