The Road to World Cup 26 Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Road to World Cup 26 Podcast offers an exhaustive and engaging weekly guide for dedicated football fans tracking the journey to the FIFA World Cup 2026. Hosts Ken Davies and Nick Britten provide in-depth analysis, news, and commentary on every team, qualification process, and significant development across all confederations. Episodes feature detailed discussions on team prospects, player controversies like Cristiano Ronaldo's reprieve, and tactical breakdowns, complemented by a fun 'Kenny's Quiz' segment. This podcast is ideal for listeners seeking comprehensive, analytical, and up-to-date insights into international soccer, appealing to those who appreciate deep dives into the sport's global landscape and the cultural significance of the World Cup.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

80

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

OKAY

49%

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The Bottom Line

This show has an estimated 80 audience size, runs 49% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Bioniqbioniq.com	Bioniq	1	1	1	1	2	1	1	1	1	1	1	1	1	2	3	3	2	2	1				Core Performer 58%
Cutwater Spiritscutwaterspirits.com	Cutwater Spirits											1	1			2	1	2						Longer term buy 25%
Apple Cardapplecard.com	Apple Card																				1	2	2	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bioniq	$46	-17.8%	95%	100%	39.0ad units	Core Performer
Zencaster media production	$6	0.0%	100%	100%	6.0ad units	Core Performer	+1
Cutwater Spirits food production	$6	-13.9%	0%	0%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The final episode! The worst final ever, a classic bronze game, all the highs and lows as The Road to World Cup 26 comes to an end.

0:00 / 0:39

Direct Response

T

#1

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