THE RED RADIO Podcast Advertising - Audience, Sponsors & Contact

Overview

THE RED RADIO offers an engaging and humorous deep dive into all things Middlesbrough FC, making it a must-listen for passionate Boro fans. Hosted by well-known personalities like Craig Hignett and John Hendrie, the podcast blends insightful football discussions – covering team performance, transfer predictions, and league prospects – with lively banter and comedic exchanges. Episodes like 'The 2 Hs' and 'Higgy Hour' exemplify the show's distinctive style, combining knowledgeable commentary with a lighthearted, personality-driven approach. This podcast distinguishes itself by fostering a strong sense of local community, providing entertaining football chat, and offering both serious punditry and plenty of laughs for its dedicated audience.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

22%

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The Bottom Line

This show has an estimated 40 audience size, runs 22% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1
Rio Brazilian Steakhouserio-steakhouse.co.uk	Rio Brazilian Steakhouse	1	1		1		2	2	3	3	4	1	Past Performer 0%
Climb and Conquerclimbandconquer.co.uk	Climb and Conquer			2		1	2		3	1	1	2	Past Performer 0%
The Open Jar Tribute Festivalopenjartributefest.co.uk	The Open Jar Tribute Festival						1	2	1	1	4	2	Past Performer 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Rio Brazilian Steakhouse	$4	-100.0%	0%	90%	20.0ad units	Core Performer
Tomahawk Steakhouse	$3	0.0%	14%	86%	14.0ad units	Core Performer
S. C. H. Site Services	$3	0.0%	0%	100%	15.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Business Episode 15 - 31st May

0:00 / 0:19

Direct Response

T

#1

Run on 1x episode

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