the Progressive Overload project Podcast Advertising - Audience, Sponsors & Contact

Overview

The Progressive Overload Project offers an insightful and engaging exploration of evidence-based fitness, nutrition, and wellness, distinguishing itself from typical health podcasts. Hosted by experienced coaches, it provides sharp, actionable advice on topics like lean bulking and fat loss strategies, while also venturing into broader discussions on culture, sports, and current events through a millennial lens. The podcast maintains a smart, fresh tone, blending expert insights with relatable banter. It targets listeners who seek a comprehensive approach to well-being, combining scientific fitness knowledge with thoughtful commentary on societal trends and athletic achievements, making it ideal for those who want to optimize their physical health alongside intellectual engagement.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

6,960

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 7K audience size, runs 100% host read ads and promotes 96% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Core Coaching Method	$1,503	0.0%	100%	100%	8.0ad units	Core Performer
Element food & beverages	$1,015	0.0%	100%	100%	7.0ad units	Core Performer	+1
Legion Athletics	$1,011	0.0%	100%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

402: Health Misinformation, "MAHA, How to Stay informed + Q and A (creatine, focus on aesthetics)

0:00 / 1:53

Direct Response

4

#1

Run on 1x episode

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