The Proceedings Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Proceedings Podcast serves as an authoritative forum for in-depth discussions on global maritime strategy, naval affairs, and national security, directly from the U.S. Naval Institute. Each episode unpacks critical issues related to sea power, military technology, and policy debates, often featuring detailed analyses of articles from Proceedings and Naval History magazines. Hosts Ward Carroll and Bill Hamblet, alongside guest experts and authors, provide professional insights into current events in the Sea Services, strategic challenges, and historical contexts. This podcast is essential for military professionals, defense analysts, policymakers, and enthusiasts seeking a comprehensive, expert-driven understanding of naval operations and their impact on global security.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,460

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

GREAT

93%

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The Bottom Line

This show has an estimated 4.5K audience size, runs 93% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/11	Week5/18	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Booz Allenboozallen.com	Booz Allen	5	4	3	3	2	5				4	2	2	2	2	2	Core Performer 50%
Frankensteingd.com	Frankenstein							2	3	5	1						Longer term buy 33%
U.S. Naval Instituteusni.org	U.S. Naval Institute			1				1	1	1	1						Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Booz Allen information technology & services	$2,114	+85.7%	89%	97%	38.0ad units	Core Performer	+1
General Dynamics Electric Boat	$685	-100.0%	92%	83%	12.0ad units	Core Performer
Planet	$669	0.0%	92%	0%	12.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

EP. 511: Iran War Redux: How Does This Thing End?

0:00 / 0:24

Direct Response

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#1

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