The Prancing Pony Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Prancing Pony Podcast offers an immersive and scholarly yet highly entertaining exploration of J.R.R. Tolkien's Middle-earth legendarium. Hosted by passionate enthusiasts, the show delves into the intricate details of Tolkien's works, from specific tales like Aldarion and Erendis to broader themes and lore, often featuring discussions with renowned Tolkien scholars. It distinguishes itself by blending rigorous literary analysis and deep textual dives with a warm, conversational tone, self-effacing humor, and pop-culture references. This podcast is ideal for dedicated Tolkien fans seeking to deepen their understanding and appreciation of Middle-earth, offering both insightful academic perspectives and the camaraderie of fellow enthusiasts in a 'pub talk' style.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

41,700

Instagram

8k

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 41.7K audience size, runs 21% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

Alan Sisto

The Prancing Pony Podcast Productions provides scholarly but approachable analysis of J.R.R. Tolkien’s Middle-earth through formats like the long-running Prancing Pony Podcast and the daily Tolkien Today series. Founded by Alan Sisto and Shawn E. Marchese, the production team combines marketing and legal backgrounds to deliver textual deep-dives that balance humor with linguistic expertise. A recent success is the Silmarillion Saturday series, which serves as a structured guide to Tolkien’s most complex mythologies. The group further expands the legendarium through The PPP Plays, a twice-weekly livestream focusing on The Lord of the Rings Online. Having earned a Tolkien Society Award for Best Online Content, the team frequently collaborates with figures like Dr. Corey Olsen and contributes to major literary events including Mythmoot and DragonCon. Their work is characterized by the popular 'word-nerd' segments and a commitment to completing a full reading of the History of Middle-earth volumes through their Project North Star initiative.

Age: 56 years
Nationality: American

Age: 56 years
Nationality: American

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20
Carvanacarvana.com	Carvana	1	2	1	2	2	2	2	2	2	1		1	1	2	2	Core Performer 50%
Shopifyshopify.com	Shopify				1	1	2	1	2	1		1	1	1	1	1	Core Performer 50%
Quincequince.com	Quince	1			1	1	1	1	1	1		1	1	1	1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$19,966	+33.3%	100%	100%	17.0ad units	Core Performer	+1
Shopify information technology & services	$14,524	-7.5%	69%	100%	13.0ad units	Core Performer	+1
Carvana	$11,943	+34.6%	0%	74%	27.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

423 – What Do You Want?

0:00 / 1:08

Direct Response

4

#1

Run on 1x episode

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