The Podcast Top 5 Podcast Advertising - Audience, Sponsors & Contact

Overview

The Podcast Top 5 offers a concise, weekly digest of the most significant developments across the podcasting industry. Hosted by Emily Soule, each five-minute episode delivers a curated rundown of top stories, encompassing everything from new podcast launches and platform innovations to emerging technologies like AI in audio and evolving ad tech. It caters to a broad audience, including podcast creators, dedicated listeners, and industry professionals, providing essential insights into the business, technology, and cultural impact of audio content. This podcast is an indispensable resource for anyone looking to stay informed on the dynamic landscape of podcasting, offering a quick yet comprehensive overview of trends, tools, and notable shows shaping the future of the medium.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

340

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Direct Response

Brands with CTAs

OKAY

33%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 340 audience size, runs 100% host read ads and promotes 33% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Barstool Store	$6	0.0%	100%	0%	1.0ad units	Test run	+1
The Rest Is History	$3	0.0%	100%	100%	1.0ad units	Test run	+1
Mopod Charts	$3	0.0%	100%	0%	1.0ad units	Test run

Ads and Episodes

AI Tools, Ad Insights & History’s Greatest Stories

0:00 / 0:23

Direct Response

A

#1

Run on 1x episode

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