The Plot Thickens Podcast Advertising - Audience, Sponsors & Contact

Overview

The Plot Thickens offers an immersive, season-long exploration into the tumultuous production of iconic films, with its current season dissecting the legendary 1963 epic 'Cleopatra.' Hosted by Ben Mankiewicz, the podcast goes beyond the silver screen, unraveling the behind-the-scenes drama, financial catastrophes, and the infamous Elizabeth Taylor-Richard Burton romance that plagued its making. Drawing on personal family insights as the nephew of director Joseph L. Mankiewicz, the show provides a unique, intimate perspective on Hollywood history. It appeals to film aficionados, history enthusiasts, and anyone fascinated by the intricate, often scandalous, stories behind cinematic masterpieces, blending historical research with compelling narrative and listener interaction through Q&A segments.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

107.7K

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Direct Response

Brands with CTAs

GOOD

75%

Host Read %

% of host read ads

BAD

0%

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The Bottom Line

This show has an estimated 107.7K audience size, runs 0% host read ads and promotes 75% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
State Farm insurance	$6,238	0.0%	0%	75%	4.0ad units	Core Performer	+1
Ford Blue Cruise automotive	$4,844	0.0%	0%	100%	4.0ad units	Core Performer	+1
1-800 Contacts	$4,040	0.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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