The Playbook With David Meltzer Podcast Advertising - Audience, Sponsors & Contact

Overview

The Playbook features David Meltzer interviewing CEOs and icons to uncover success secrets, personal growth, and actionable insights.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,035

Est. Podcast Downloads

36,400

Av. Youtube Views

963

Instagram

783k

YouTubers Subscribers

128k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 1K audience size, runs 99% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

David Meltzer

David Meltzer is an entrepreneur, author, and motivational speaker dedicated to empowering individuals to achieve happiness and success. As the co-founder of Sports 1 Marketing, he leverages his extensive background, including his tenure as CEO of the Leigh Steinberg Sports & Entertainment agency, to provide invaluable business insights. Meltzer is the executive producer of Entrepreneur.com's "Elevator Pitch" and hosts the highly-rated "The Playbook" podcast, where he shares principles of value creation and overcoming adversity. His book, "Game-Time Decision Making," was a #1 new release, reflecting his impact on personal and professional development. He consistently delivers practical strategies and inspiring anecdotes, drawing from his own journey of rebuilding wealth, to guide his audience toward their full potential.

Age: 58 years
Nationality: American
Education: Juris Doctor (J.D.), University of San Diego School of Law

Age: 58 years
Nationality: American
Education: Juris Doctor (J.D.), University of San Diego School of Law

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Recent Campaigns

	Advertisers	Week3/2	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18	Week6/1	Week6/8	Week6/15	Week8/3	Week8/10	Week8/17
David Meltzerdmeltzer.com	David Meltzer	2	1	1	3	3	3	2	3	7	1	3			1	Longer term buy 25%
DD's Discountsddsdiscounts.com	DD's Discounts												1	2		Test in progress 17%
Progressive Insuranceprogressive.com	Progressive Insurance													1	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
David Meltzer marketing & advertising	$888	-100.0%	100%	100%	42.0ad units	Core Performer	+1
David Meltzer's Book	$167	0.0%	100%	100%	7.0ad units	Core Performer
CoreViva	$156	+100.0%	100%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Danger of Measuring the Wrong Things

0:00 / 0:27

Direct Response

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#1

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