The Plant Based Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Plant Based Podcast offers a comprehensive exploration of the plant kingdom, extending far beyond traditional gardening. It delves into the multifaceted influence of plants on our lives, covering topics from the intricacies of the floral industry and the art of floristry to critical plant conservation efforts and sustainable living. Through engaging interviews with experts and passionate individuals, the podcast provides educational insights into botany, horticulture, and the cultural significance of plants. It appeals to a broad audience, including gardeners, environmental enthusiasts, aspiring florists, and anyone curious about the diverse applications and profound importance of plants in our world, offering both practical knowledge and inspiring stories.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

470

Est. Podcast Downloads

440

Av. Youtube Views

30

Instagram

7k

YouTubers Subscribers

549

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

37%

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The Bottom Line

This show has an estimated 470 audience size, runs 37% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Michael Perry

Co-hosted by Michael Perry and Ellen Mary, The Plant Based Podcast delivers expert horticultural insights through a lifestyle-focused lens. Their production operates as a consistent partner for industry events including Glee Birmingham and the Garden Press Event, providing on-location coverage that connects traditional growers with casual hobbyists. The duo recently debuted the RHS Chelsea Special 2026, building upon their extensive background in plant sourcing and therapeutic garden design. Listeners engage with recurring segments like Plant Gossip and in-depth interviews with industry figures such as Farmer Nick or the founders of The Happy Pear. By exploring intersections between gardening and sustainable fashion, foraging, and indoor aesthetics, Perry and Mary position botanical knowledge as a central component of modern wellness. Their collaborative history with organizations like the Horticultural Trades Association ensures a blend of technical accuracy and accessible edutainment, moving beyond instructional basics to analyze the cultural and environmental impact of plants globally.

Age: 47 years
Nationality: British
Education: Professional Certification, Trained in Garden Design

Age: 47 years
Nationality: British
Education: Professional Certification, Trained in Garden Design

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2
Garden on a Rollgardenonaroll.com	Garden on a Roll	1	1	1	1	1																							Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Garden on a Roll	$82	0.0%	46%	100%	13.0ad units	Core Performer
Queen and Fine	$50	0.0%	35%	100%	17.0ad units	Core Performer
National Garden Gift Card	$9	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Plant Based Podcast S18 Bonus - A glimpse into new plants from The Flower Trials

0:00 / 0:27

Brand Awareness

T

#1

Run on 1x episode

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