The People's Pharmacy Podcast Advertising - Audience, Sponsors & Contact

Overview

The People's Pharmacy offers an independent and authoritative exploration into diverse health topics, bridging conventional medicine with natural remedies. Hosted by pharmacologist Joe Graedon and medical anthropologist Terry Graedon, the podcast provides an invaluable resource for listeners seeking to make informed health decisions. Episodes feature discussions with leading experts on breaking health news, in-depth analysis of prescription and over-the-counter medications—including potential side effects and interactions—and practical insights into home remedies, herbs, and supplements. The show distinguishes itself by incorporating listener experiences and often highlighting information not yet widely disseminated, catering to an audience keen on understanding the nuanced complexities of personal health and wellness from a comprehensive and critical perspective.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

19,460

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

BAD

39%

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The Bottom Line

This show has an estimated 19.5K audience size, runs 39% host read ads and promotes 94% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/23	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10
Sonugetsonu.com	Sonu			1	2	2	1	2	2		1	1	2	3	1	2		1	2	2	1	1	Core Performer 67%
Progressive Insuranceprogressive.com	Progressive Insurance					4	4	1		3	3	3	1	6	1	3	1	3	1				Core Performer 50%
Spatial Sleepspatialsleep.com	Spatial Sleep	2	2	1			1	2	1			1				2		2	1	2		1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Spatial Sleep	$14,673	+200.0%	87%	100%	30.0ad units	Core Performer
Sonu	$12,264	-28.3%	92%	100%	25.0ad units	Core Performer
Progressive Insurance insurance	$8,302	-44.5%	5%	100%	37.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Show 1483: Plant Power: Feed Your Gut and Fight Inflammation

0:00 / 0:14

Direct Response

S

#1

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