The Pay Off with Sylvia Jeffreys Podcast Advertising - Audience, Sponsors & Contact

Overview

The Pay Off with Sylvia Jeffreys offers practical financial guidance and insightful discussions for Australians navigating complex economic landscapes. Hosted by Sylvia Jeffreys, the podcast features leading experts and entrepreneurs who share actionable tips and personal stories on managing money, building wealth, and overcoming financial hurdles like job loss or divorce. It addresses the unique challenges faced by young people and those seeking a 'money reset,' providing a blend of expert strategies and empathetic understanding. This show is ideal for listeners seeking to demystify personal finance, understand economic pressures, and gain confidence in their financial decisions, all delivered in an accessible, interview-driven format.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

13

Av. Youtube Views

13

YouTubers Subscribers

41

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

OKAY

53%

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The Bottom Line

This show has an estimated 13 audience size, runs 53% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/22	Week7/20	Week8/3
Care Heating and Coolingcareheatingandcooling.com	Care Heating and Cooling		1	1	Test in progress 17%
Chumba Casinochumbacasino.com	Chumba Casino		3		Test in progress 8%
Kickicwellness.com	Kic	2			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Westpac	$0	-100.0%	100%	0%	2.0ad units	Test run	+1
Chumba Casino	$0	+100.0%	0%	100%	3.0ad units	Test run	+1
Kic	$0	-100.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How Authenticity Still Drives Everything for Steph Claire Smith (KIC)

0:00 / 0:32

Direct Response

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#1

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