The Papaya Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Papaya Podcast, hosted by Sarah Nicole, offers a weekly dose of inspiration and practical wisdom for personal growth. Each episode features candid conversations with experts on topics ranging from navigating diet culture and fostering a healthy relationship with food to building confidence, embracing failures, and discussing the nuances of motherhood and identity. The podcast aims to empower listeners with actionable insights for self-improvement, mental well-being, and a more fulfilling life. It's ideal for individuals seeking relatable discussions, expert advice, and a supportive community to navigate modern societal pressures and personal development journeys.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

30,980

Instagram

96k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 31K audience size, runs 18% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

Sarah Nicole Landry

Sarah Nicole Landry, host of The Papaya Podcast, offers candid conversations on self-acceptance, relationships, and personal growth. As a Canadian creator, she blends vulnerable dialogue with practical insights, inviting authors, creators, and public figures to explore themes relevant to modern life. The podcast, distributed across major platforms, features recurring segments like 'Ask The Neighbours,' where listeners' questions on family dynamics and personal issues are addressed. Landry recently collaborated with PC Financial for a special episode on managing holiday finances and partnered with Ronald McDonald House Charities Canada to raise awareness for families with seriously ill children. Her work consistently fosters a space for honest discussion, helping listeners navigate identity, relationships, and self-worth in an always-online world. The Papaya Podcast continues to be a touchstone for audiences seeking connection and support.

Age: 35-44
Nationality: Canadian

Age: 35-44
Nationality: Canadian

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Progressive Insuranceprogressive.com	Progressive Insurance	3	4	1		1	4		1			3	3	1	1	1	Core Performer 50%
Capital Onecapitalone.com	Capital One	3	4		4	1		4	2	2	2						Longer term buy 33%
Olive and Juneoliveandjune.com	Olive and June			1			1	1				3		1	1		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Olive and June health, wellness & fitness	$12,943	+110.5%	22%	96%	23.0ad units	Core Performer	+1
Audible information technology & services	$10,323	0.0%	100%	100%	13.0ad units	Core Performer	+1
Progressive Insurance insurance	$9,548	+51.9%	7%	100%	27.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The One About Social Media Egos and Feminism with Shelby Scott Pt. 2

0:00 / 1:17

Direct Response

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#1

Run on 1x episode

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