The Over 40 Alpha Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Over 40 Alpha Podcast empowers men over 40 to reclaim their peak physical and mental vitality. Hosted by Funk Roberts, this podcast offers actionable strategies on workouts, nutrition, recovery, and natural hormone optimization, particularly focusing on testosterone. It blends scientific insights with personal transformation stories and expert interviews, challenging the notion that decline is inevitable with age. The show provides a comprehensive blueprint for men seeking to enhance strength, energy, and overall well-being, fostering a community dedicated to defying age stereotypes and living an 'alpha' life. Ideal for those interested in anti-aging, male health, and practical fitness guidance.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,840

Instagram

52k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.8K audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Marc Roberts

Marc ‐Funk‐ Roberts is a health specialist who manages the Over 40 Alpha Brotherhood, an educational platform dedicated to natural testosterone optimization and metabolic resistance training. A former professional beach volleyball player and MMA trainer, Roberts applies high-intensity conditioning to the specific hormonal needs of aging men. He is a 4x Amazon Best Selling author and recently reached a significant milestone by becoming a Harvard University Alumni through the Harvard Extension School in 2024. Roberts produces the Over 40 Alpha Podcast and regularly hosts the Men Over 40 Virtual Health Summit, a series that connects viewers with medical experts and strength coaches like Dan John and Bill Maeda. His signature content involves follow-along 24-minute dumbbell workouts and the Swole and Shredded 90 challenge. He recently launched the Second Half Strong initiative to promote longevity through explosive plyometrics and restorative recovery, frequently demonstrating these principles through his viral burpee finisher series.

Age: 58 years
Nationality: Canadian
Education: Certificate, Harvard Extension School

Age: 58 years
Nationality: Canadian
Education: Certificate, Harvard Extension School

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week6/15	Week6/29	Week8/17	Week8/24
Over 40 Alphaover40alpha.com	Over 40 Alpha	2	4	1	1		1	1	Longer term buy 25%
Swole and Shredded 90 Day Workout Challengeover40shred.com	Swole and Shredded 90 Day Workout Challenge				1	2			Test in progress 17%
Alpha Mindset Gratitude Journalover40supplements.com	Alpha Mindset Gratitude Journal	3		1	2				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Over 40 Alpha	$663	-100.0%	100%	100%	22.0ad units	Core Performer
Men Over 40 Health Summit	$304	0.0%	100%	100%	8.0ad units	Core Performer
Alpha Mindset Gratitude Journal	$269	0.0%	100%	100%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

EP 197 - How to Create a Vision for the Second Half of Your Life After 40

0:00 / 0:14

Direct Response

E

#1

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