The OTB Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The OTB Podcast offers an immersive dive into the world of World Cup Downhill and Enduro mountain bike racing, hosted by former professional racers Kieran Bennett and James Rennie. This podcast goes beyond race results, providing listeners with exclusive interviews featuring industry legends, athletes, and business leaders, such as Matt Whitaker from Wide Open Distributors. Episodes also include candid race reviews, where the hosts share their personal experiences and expert analysis of events like the Whaka100. Targeting dedicated mountain biking enthusiasts, competitive riders, and those interested in the sport's culture and business, OTB delivers a blend of insider perspectives, technical insights, and engaging storytelling, making it a definitive resource for understanding the competitive mountain biking landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

60

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Direct Response

Brands with CTAs

BAD

18%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 60 audience size, runs 100% host read ads and promotes 18% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week4/20	Week4/27	Week5/4	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13
Squirt Cyclingsquirtcycling.nz	Squirt Cycling		1	1		1		1		1	Longer term buy 25%
Fox Factoryridefox.com	Fox Factory	1				1	1		1		Longer term buy 25%
Maxxismaxxis.com	Maxxis				1	1	1				Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fox Factory machinery	$14	-50.0%	100%	5%	22.0ad units	Core Performer	+1
Squirt Cycling	$10	-66.7%	100%	29%	17.0ad units	Core Performer
Maxxis automotive	$7	-100.0%	100%	18%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#86 - The La Thuile World Cup Alternative recap

0:00 / 0:14

Brand Awareness

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#1

Run on 1x episode

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