The Optima Search For The Ultimate Street Car Series Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Optima Search For The Ultimate Street Car Series Podcast offers an exclusive, bi-monthly deep dive into the world of amateur high-performance street car competition. Hosted by series director Jimi Day and automotive veteran Rob Kibbe, this podcast provides an insider's perspective on the Optima Search for the Ultimate Street Car Series. Listeners can expect detailed event recaps, driver spotlights, and previews of upcoming challenges held at iconic tracks nationwide. The show caters to enthusiasts of pro-touring muscle cars, modern performance vehicles, and anyone passionate about competitive driving, autocross, speed-stop challenges, and road course racing. It's an essential listen for fans seeking to understand the intricacies of real street car performance and the vibrant community surrounding this unique motorsport series.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

760

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Direct Response

Brands with CTAs

OKAY

42%

Host Read %

% of host read ads

GREAT

91%

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The Bottom Line

This show has an estimated 760 audience size, runs 91% host read ads and promotes 42% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/18	Week6/8	Week6/29	Week7/27	Week8/17	Week8/24	Week9/7	Week9/14	Week9/21	Week9/28	Week10/12
Forgelineforgeline.com	Forgeline	1	1	1	1	1	1	1	1	2	1	1	2	Core Performer 58%
Wilwood Brakeswilwood.com	Wilwood Brakes							1						Test in progress 8%
Summit Performance Partssummitracing.com	Summit Performance Parts			2										Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Forgeline	$276	+111.9%	100%	46%	26.0ad units	Core Performer
Operational Speed Supply	$35	0.0%	100%	33%	3.0ad units	Test run
Ultimate Streetcar Association	$23	0.0%	0%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

USCA #239: Indianapolis Recap, Class Winners and the Final Invitations to OUSCI

0:00 / 1:52

Direct Response

U

#1

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