The Oil Stream Podcast Advertising - Audience, Sponsors & Contact

Overview

The Oil Stream offers a dedicated and passionate deep dive into the world of the Edmonton Oilers, delivering twice-weekly analysis and commentary from TSN 1260's Dustin Nielson and Tom Gazzola. This podcast goes beyond basic game recaps, providing fans with comprehensive coverage of team news, injury updates, trade rumors, line combination speculation, and critical post-game breakdowns. Episodes often feature fiery discussions on team performance, coaching decisions, and the overall trajectory of the Oilers, catering to a highly engaged audience of ice hockey enthusiasts and loyal Oilers supporters. It's an essential listen for those seeking informed opinions, insider perspectives, and a community-driven conversation about their favorite NHL team, blending timely news with speculative analysis and fan-centric insights.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

200

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Direct Response

Brands with CTAs

GOOD

65%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 200 audience size, runs 99% host read ads and promotes 65% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Boston Pizzabostonpizza.com	Boston Pizza	4	1	6	3	5	3	6	5	7	3	3		2	5	4	1	2	1	4	6	3	2	4	2	4	3	Core Performer 92%
Popeyespopeyes.com	Popeyes	3	2	1	3	2	2	3	2	2	3	3	2	2	4	3	2	2	1	2	2	3	2	2	1	3		Core Performer 83%
Play Albertaplayalberta.ca	Play Alberta	3	3	3	1	3	3	4	2	4	2	2	2	2	3	3	1			3	2	5	3	1		3	2	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Boston Pizza restaurants	$377	-5.2%	100%	53%	176.0ad units	Core Performer	+1
Popeyes restaurants	$212	+22.6%	99%	80%	86.0ad units	Core Performer	+1
Play Alberta	$201	+87.0%	96%	73%	93.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

OIL STREAM: McDavid Makes EA History!

0:00 / 0:21

Brand Awareness

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#1

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