The Nordy Pod Podcast Advertising - Audience, Sponsors & Contact

Overview

The Nordy Pod offers an exclusive, behind-the-scenes look into the world of Nordstrom, hosted by company president Pete Nordstrom. This podcast transcends a typical corporate narrative, delving into the intricacies of leadership, company culture, and the human elements that drive a century-old retail giant. Through candid conversations with diverse guests—from business leaders and entrepreneurs to sports coaches—Pete explores universal themes of team-building, customer service, and strategic growth, often drawing insightful parallels from unexpected fields. It's a valuable resource for aspiring leaders, retail professionals, and anyone curious about the operational philosophy and cultural heartbeat of a major public company, emphasizing transparency and genuine connection.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

7,140

Instagram

2k

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Direct Response

Brands with CTAs

GOOD

60%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 7.1K audience size, runs 100% host read ads and promotes 60% of ads for direct response advertisers.

Creator Influence

Peter Nordstrom

Pete Nordstrom serves as the host of The Nordy Pod, an audio series that examines the intersection of retail, leadership, and hospitality. As President and Co-CEO of Nordstrom, Inc., he utilizes his industry perspective to interview figures such as Mattel CEO Ynon Kreiz, Southwest Airlines CEO Bob Jordan, and designer Tory Burch. The platform recently reached its 100-episode milestone, featuring a retrospective on the company’s legendary service stories and its 2024 transition to becoming a private entity. Beyond corporate strategy, he produces the 125th Anniversary series, which documents the evolution of the brand from a Seattle shoe store to a global fashion destination. His work extends into philanthropy through the SMooCH benefit concert, which has raised over $30 million for Seattle Children’s Hospital by partnering with Pacific Northwest musical icons and Sub Pop Records. This combination of executive insight and cultural engagement makes The Nordy Pod a resource for professionals studying consumer experience and brand heritage.

Age: 64 years
Nationality: American
Education: Bachelor of Arts, University of Washington

Age: 64 years
Nationality: American
Education: Bachelor of Arts, University of Washington

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Adidasadidas.com	Adidas																			1									Test in progress 8%
Sam Jones Picturessamjonespictures.com	Sam Jones Pictures																					1							Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Tavo Pets	$207	0.0%	100%	100%	1.0ad units	Test run
Nordstrom retail	$207	0.0%	100%	0%	1.0ad units	Test run	+1
Adidas sporting goods	$164	-100.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep 114. Nordstrom’s 125th Anniversary - Part 7: Curious and Ever-Changing

0:00 / 0:55

Direct Response

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#1

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