The New Nasty Boys Podcast Advertising - Audience, Sponsors & Contact

Overview

The New Nasty Boys offers a lively and humorous deep dive into the world of baseball, with a particular focus on the Cincinnati Reds. Hosted by comedians Billy DeVore, Chris Weir, and Jake Polson, the podcast blends insightful analysis of team performance, offseason strategies, and free agent targets with a distinctly comedic and often irreverent tone. Episodes cover weekly happenings in the sport, from World Series outcomes to CBA negotiations, all delivered with a fan-first perspective that includes playful jabs at rival teams. Ideal for Cincinnati Reds loyalists and general baseball enthusiasts who enjoy their sports commentary with a generous side of humor and engaging banter, this show provides both current news and entertaining discussion.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

660

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Direct Response

Brands with CTAs

GOOD

65%

Host Read %

% of host read ads

GOOD

69%

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The Bottom Line

This show has an estimated 660 audience size, runs 69% host read ads and promotes 65% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/17
Cincy Lightcincylight.com	Cincy Light	2	2	2	1	2	1	2	2	2	1	2	1	1	3		1	Core Performer 58%
Progressive Insuranceprogressive.com	Progressive Insurance				2	2	2	1	2	1	1		1	1	1		1	Core Performer 50%
Mint Mobilemintmobile.com	Mint Mobile		1					1		1	1		1		1	1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Cincy Light	$194	-26.7%	97%	20%	30.0ad units	Core Performer	+1
Sensi Light food & beverages	$129	0.0%	100%	45%	20.0ad units	Core Performer	+1
Progressive Insurance insurance	$109	-32.5%	0%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Cincinnati Reds Flounder Against The Miami Marlins

0:00 / 0:38

Brand Awareness

T

#1

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