The NCG Golf Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The NCG Golf Podcast offers an in-depth exploration of the golfing world, moving beyond scores and highlights to dissect the intricate systems and cultural nuances of the sport. Hosted by National Club Golfer, the show provides comprehensive analysis on topics ranging from the grassroots game and course management to equipment and professional tours. Recent episodes critically examine the World Handicap System, discussing its implementation, potential for manipulation, and the vital role of integrity in golf. This podcast is essential for dedicated golfers, club officials, and anyone keen to understand the rules, ethics, and evolving landscape of the game, fostering informed discussion and a deeper appreciation for golf's operational complexities.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40

Instagram

18k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 40 audience size, runs 43% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

National Club Golfer

National Club Golfer (NCG) is a leading UK-based cross-platform media brand dedicated to serving the club golfer community. Owned by Sports Publications and headquartered in Leeds, NCG offers comprehensive content across a monthly print magazine, a dynamic website, social media channels, and a popular podcast. Their focus is on delivering informative, trustworthy, and expert-driven content covering crucial aspects of the game, including golf club news, tour updates, in-depth equipment reviews (drivers, putters, balls, etc.), extensive golf course guides and rankings, rules explanations, and practical game improvement tips. With a team of experienced journalists and contributors, including PGA Professionals and rules officials, NCG provides valuable insights aimed at helping golfers of all levels enjoy and better their game. They actively engage their audience through various platforms and host the NCG Top 100s Tour events across the UK. NCG recently rebranded its YouTube channel to "Your Golf NCG" to enhance its digital offering with more focused video series. Monetizing primarily through advertising across their diverse media touchpoints and organizing events, National Club Golfer stands out as a prominent voice in the UK golf landscape.

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Recent Campaigns

	Advertisers	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/17
Navi Golfnavigolf.com	Navi Golf		1	1		2	1	1			Longer term buy 42%
Navi Golfnavigolf.co.uk	Navi Golf				1		1	1	1	1	Longer term buy 42%
Prostate Cancer UKprostatecanceruk.org	Prostate Cancer UK	1	1	1			1				Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Golf Clubs for Cash	$16	0.0%	18%	100%	39.0ad units	Core Performer	+1
Navi Golf	$3	+113.0%	100%	83%	6.0ad units	Core Performer
NCG Top 100s Tour	$3	0.0%	100%	100%	7.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The rounds of golf we are desperate to forget

0:00 / 1:50

Direct Response

T

#1

Run on 1x episode

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