The Mysterious Old Radio Listening Society Podcast Advertising - Audience, Sponsors & Contact

Overview

The Mysterious Old Radio Listening Society Podcast revisits the great horror and suspense shows from the golden age of radio, including tales from Suspense, Lights Out Everybody, The Witch’s Tale, The Shadow, and more. Each episode features a classic, or maybe-not-so classic story from the scary old-time radio vault, complete with historical notes and nerdy trivia. At the end of each podcast, your hosts, Tim, Joshua and Eric discuss the merits of the story and decide whether or not it stands the test of time.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

7,128

Est. Podcast Downloads

7,020

Av. Youtube Views

108

Instagram

419

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

37%

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The Bottom Line

This show has an estimated 7.1K audience size, runs 37% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week4/6	Week4/13	Week6/29	Week7/20
Buickbuick.com	Buick						1	Test in progress 8%
Contact 12-Hour Cold Capsulecontactcoldmedicine.com	Contact 12-Hour Cold Capsule					1		Test in progress 8%
The Mysterious Old Radio Listening Societyghoulishdelights.com	The Mysterious Old Radio Listening Society	1	1	1	3			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Mysterious Old Radio Listening Society	$1,124	0.0%	95%	100%	20.0ad units	Core Performer
Patreon	$727	0.0%	100%	100%	16.0ad units	Core Performer	+1
Roma Wines	$567	0.0%	0%	60%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 412: The Curse of the Neanderthal

0:00 / 1:56

Direct Response

E

#1

Run on 1x episode

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