The Mineral Rights Podcast: Mineral Rights | Royalties | Oil and Gas | Matt Sands Podcast Advertising - Audience, Sponsors & Contact

Overview

The Mineral Rights Podcast offers essential insights for oil and gas mineral and royalty owners, guiding them through the complexities of managing their assets. Host Matt Sands delivers timely market analysis, including the impact of technological advancements like AI on natural gas prices and global energy demands. The podcast provides practical advice on navigating industry challenges, such as working with operators and addressing issues like orphan wells, often featuring listener questions and expert discussions from industry conventions. It serves as a vital resource for individuals seeking to maximize their returns and stay informed on the latest news and trends in the dynamic energy sector, blending economic analysis with actionable property management strategies.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,740

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 1.7K audience size, runs 92% host read ads and promotes 99% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/27	Week8/10
Mineral Rights Podcastmineralrightspodcast.com	Mineral Rights Podcast	1	1				1				1		1	1	2	1		Longer term buy 42%
SS&C MineralWaremineralware.com	SS&C MineralWare				1	1		1		1		1			1	1	1	Longer term buy 33%
National Association of Royalty Ownersnaro-us.org	National Association of Royalty Owners		2	1	1		2		1		1	2		1				Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
National Association of Royalty Owners	$1,022	-37.0%	100%	100%	29.0ad units	Core Performer
Mineral Rights Podcast	$613	+73.0%	100%	94%	17.0ad units	Core Performer
SS&C Mineral Ware information technology & services	$468	0.0%	64%	100%	14.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

MRP 340: Listener Questions July 2026

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