The Mina Kimes Show featuring Lenny Podcast Advertising - Audience, Sponsors & Contact

Overview

The Mina Kimes Show featuring Lenny offers a deep dive into the world of NFL football, blending expert analysis with a distinctive brand of humor. Hosted by Mina Kimes, alongside various guests and her dog Lenny, the podcast provides comprehensive recaps of recent games, detailed previews of upcoming matchups, and insightful discussions on the league's biggest storylines. Episodes break down player performances, team strategies, and controversial calls, often featuring segments like 'Winners and Woofs' to highlight standout and underperforming elements. This podcast is ideal for dedicated football enthusiasts seeking informed, engaging, and often witty commentary that goes beyond surface-level reporting, appealing to those who appreciate both strategic breakdowns and entertaining banter.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

134.7K

Instagram

20k

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 134.7K audience size, runs 12% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Mina Kimes

Mina Kimes serves as a Lead NFL Analyst for ESPN, where she provides tactical breakdowns through film study and advanced metrics. As the host of The Mina Kimes Show featuring Lenny, she translates complex schematic data into accessible commentary for a broad audience. Her career trajectory includes a transition from award-winning investigative journalism at Fortune and Bloomberg to becoming a technical voice on flagship programs like NFL Live and Around the Horn. Kimes frequently partners with industry experts such as Field Yates and Domonique Foxworth for specialized segments like the Annual Mock Draft series. She recently secured a multi-year extension with ESPN, solidifying her role as a primary voice for the network's professional football coverage. Her analysis emphasizes the intersection of coaching philosophy, player scouting, and statistical probability, and she is credited with introducing expected points added (EPA) and DVOA analytics to mainstream sports broadcasting audiences through her dedicated social media film room sessions.

Age: 40 years
Nationality: American
Education: B.A., Yale University

Age: 40 years
Nationality: American
Education: B.A., Yale University

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
LinkedInlinkedin.com	LinkedIn		1		1	1		1	1	1		2	2	4	1	2	2	3	Core Performer 83%
Grangergrainger.com	Granger	1	2	1	1	1	1	1			2	2	2	2	4	2	2	2	Core Performer 75%
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts	2	2	1		1		1			1	2	1	1	1	1	1		Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Indeed information technology & services	$69,735	+122.4%	68%	100%	19.0ad units	Core Performer	+1
Granger retail	$51,075	+381.2%	11%	85%	27.0ad units	Core Performer	+1
Nutrafol	$43,830	0.0%	80%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Power Hour 3! Mina Ranks All 32 Teams with Domonique Foxworth!

0:00 / 0:43

Direct Response

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#1

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