The Michigan Man Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Michigan Man Podcast is produced for die hard Wolverine fans. The show will include weekly interviews with Michigan Bloggers and other special guests. The center piece of the show will be fan feedback. We want fans to phone in audio posts, and email their comments, rants...whatever is on their mind regarding Michigan athletics.

The Podcast format will evolve in the coming months. Initially we will have four segments.

1) The View from section 17 - Commentary from host Mike Fitzpatrick

2) Weekly guest interviews.

3) Post game notes and scores focusing on Wolverine Football, Basketball, and hockey.

4) Fan Feedback - Audio posts from fans who want their opinion heard, or would like to comment on topics from earlier shows.

Website:www.themichiganmanpodcast.com
email: themichiganmanpodcast@yahoo.com
Listener Line: 313 263-4842

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,240

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Direct Response

Brands with CTAs

GOOD

67%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 4.2K audience size, runs 100% host read ads and promotes 67% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
On3 online media	$162	0.0%	100%	100%	3.0ad units	Test run	+1
Maize n Brew	$119	0.0%	100%	0%	2.0ad units	Test run
The Varsity Network	$89	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Michigan Man Podcast - Episode 808 - John Borton from The Wolverine joins to discuss NCAA ruling and much more

0:00 / 0:24

Direct Response

T

#1

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