The Mami Collective Podcast Advertising - Audience, Sponsors & Contact

Overview

The Mami Collective is an empowering podcast for mothers seeking to reclaim their individual identity, wellness, and professional ambitions amidst the demands of parenthood. Hosted by Paulina Roe, the show features candid solo reflections and insightful interviews with guests who share raw stories and practical advice on navigating the complexities of motherhood without sacrificing personal growth or career aspirations. It delves into themes like balancing entrepreneurship with family life, managing grief while parenting, and fostering mental well-being. This podcast resonates with mothers interested in personal development, work-life integration, and building a supportive community that champions their multifaceted roles beyond just 'mom'.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

205

Est. Podcast Downloads

200

Av. Youtube Views

5

Instagram

1k

YouTubers Subscribers

61

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GOOD

65%

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The Bottom Line

This show has an estimated 205 audience size, runs 65% host read ads and promotes 96% of ads for direct response advertisers.

Creator Influence

Paulina Roe

Paulina Roe anchors her media brand through The Mami Collective Podcast, a studio-filmed series that transitions her decade-long legacy in Chicago radio into a digital community for professional mothers. Leveraging her background as a co-host for The Fred Show on 103.5 Kiss FM, she facilitates unfiltered long-form interviews that dismantle traditional tropes surrounding Latina and first-generation motherhood. Notable collaborations include specialized segments with media pioneers like Nely Galán and Alicia Menendez, alongside community-driven initiatives like the Mami Meets networking series. A recent win for the platform includes the launch of the 2025 BMO Celebrating Women Grant Program: The Mami Collective Group, which directly supports the financial advancement of female entrepreneurs. Roe produces content across YouTube and Instagram that focuses on the integration of career momentum with maternal mental health, utilizing a personal brand in a box model to repurpose high-fidelity studio discussions into mobile-first education for the modern mami.

Age: 36 years
Nationality: American
Education: Bachelor's, DePaul University

Age: 36 years
Nationality: American
Education: Bachelor's, DePaul University

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/24
The Mommy Collectivethemommycollective.com	The Mommy Collective		1	1	1	1	1	1		Longer term buy 42%
School of Mysticsmykajabi.com	School of Mystics								2	Test in progress 8%
Carl'scarlsachicago.com	Carl's	1								Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
The Mommy Collective	$17	+100.0%	100%	100%	7.0ad units	Core Performer
Red Barrel	$13	0.0%	0%	100%	5.0ad units	Core Performer
Vacation with Melissa	$11	0.0%	20%	100%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How to Stop Carrying It All: The Oldest Daughter Never Clocks Out with Kasia Tomlinson

0:00 / 0:35

Direct Response

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