The Mail-In Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Mail-In Podcast offers a candid and relatable advice column for 20 and 30-somethings, tackling a wide array of listener-submitted dilemmas. Hosts Brett Merriman and Sally deFries (and occasional guests) provide practical insights and often humorous perspectives on modern life's challenges. Recurring themes include navigating complex relationships—from dating and friendships to family dynamics and marital issues—alongside career development, personal finance, and social etiquette. The podcast serves as a guide for young adults seeking to understand and overcome common hurdles in their personal and professional lives, fostering a sense of community and shared experience among its audience.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

28,740

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GOOD

67%

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The Bottom Line

This show has an estimated 28.7K audience size, runs 67% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/30	Week4/13	Week4/20	Week5/11	Week5/18	Week6/1	Week6/8	Week7/13	Week7/20	Week8/3	Week8/17
Lola Blanketslolablankets.com	Lola Blankets		1	2	1		1		1	1			1	Longer term buy 25%
Factorfactormeals.com	Factor	1		2		1			1	1		1		Longer term buy 25%
Warby Parkerwarbyparker.com	Warby Parker		1	1			1	1	1		1		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Factor	$9,381	0.0%	100%	100%	11.0ad units	Core Performer	+1
Green Chef food & beverages	$8,599	0.0%	100%	100%	10.0ad units	Core Performer	+1
Warby Parker apparel & fashion	$8,599	-50.0%	100%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

I'm Thinking About Calling Off My Engagement

0:00 / 2:09

Direct Response

I

#1

Run on 1x episode

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