The KK Show - Key to Keys Podcast Advertising - Audience, Sponsors & Contact

Overview

The KK Show - Key to Keys is an indispensable guide to the dynamic Nigerian real estate market, hosted by Confidence. This podcast offers deep dives into property investment strategies, market trends, and practical advice for both aspiring and seasoned investors. Through engaging interviews with industry experts, top developers, and successful entrepreneurs, the show demystifies complex topics like mortgage systems in Nigeria and explores the realities of celebrity property portfolios. It addresses common misconceptions, provides actionable steps for home ownership and wealth building, and critically examines the broader business and social landscape influencing real estate. The podcast's informative and empowering tone aims to equip listeners with the knowledge to make informed decisions and unlock their real estate potential, appealing to anyone interested in property investment, financial literacy, and understanding the unique economic and cultural nuances of the Nigerian market.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40

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Direct Response

Brands with CTAs

GOOD

75%

Host Read %

% of host read ads

GOOD

75%

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The Bottom Line

This show has an estimated 40 audience size, runs 75% host read ads and promotes 75% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Eden Oasis Realty	$1	0.0%	100%	100%	1.0ad units	Test run
With Chude	$1	0.0%	100%	100%	1.0ad units	Test run
Imperial Homes Mortgage Bank	$0	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

I Parked on the Road When Goodluck Jonathan Called Me! — Chude Jideonwo on Fake Life, First House at 24 & Gen Z Pressure

0:00 / 2:14

Direct Response

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#1

Run on 1x episode

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