The K League United Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The K League United Podcast is the definitive English-language resource for fans of South Korean football. It provides comprehensive coverage of K League 1, K League 2, and the Korean National Team, offering a blend of expert analysis, match previews, and insightful news updates. Episodes frequently feature exclusive interviews with key players, delving into their careers, legacies, and the cultural impact of the sport in South Korea. The podcast appeals to a dedicated audience seeking in-depth commentary and nuanced perspectives on team performances, league standings, and player narratives. Its distinctive focus on a specific, yet passionate, football league makes it an essential listen for both seasoned followers and those looking to discover the vibrant world of K League, presenting a professional yet engaging look at one of Asia's premier football competitions.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

462

Est. Podcast Downloads

160

Av. Youtube Views

302

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GOOD

53%

Host Read %

% of host read ads

GREAT

88%

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The Bottom Line

This show has an estimated 462 audience size, runs 88% host read ads and promotes 53% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week9/21	Week10/19
Record Pizzarecordpizza.co.kr	Record Pizza	2	1	1	1	2	3	1	1	Past Performer 17%
Burley Boardsinstagram.com	Burley Boards				1			1		Test in progress 8%
Classic Football Shirtsclassicfootballshirts.co.uk	Classic Football Shirts	1		1	1	2	1			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Record Pizza	$83	-13.2%	78%	83%	18.0ad units	Core Performer
TNT FC	$32	0.0%	100%	0%	7.0ad units	Core Performer
Classic Football Shirts	$24	0.0%	100%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

KLUpod Final Round: A Decade of K League Rule Changes

0:00 / 0:13

Brand Awareness

K

#1

Run on 1x episode

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