The Joy of Cooking Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Joy of Cooking Podcast extends the legacy of the iconic cookbook, offering a warm, conversational space for home cooks and food enthusiasts. Hosted by John Becker and Megan Scott, 4th generation stewards of the "Joy of Cooking," alongside co-host Shannon Larson, the show delves into cherished recipes, kitchen triumphs and mishaps, and current culinary explorations. Each episode features engaging discussions with cookbook authors, chefs, and food entrepreneurs, providing practical tips, historical context, and personal anecdotes related to specific ingredients or dishes. It's a distinctive blend of culinary education, cultural appreciation, and shared passion for the art of cooking, appealing to anyone who finds joy in the kitchen and the stories behind their food.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,322

Est. Podcast Downloads

3,300

Av. Youtube Views

22

YouTubers Subscribers

36

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GOOD

74%

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The Bottom Line

This show has an estimated 3.3K audience size, runs 74% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/13	Week4/27	Week5/11	Week5/25	Week6/8	Week6/22	Week7/6	Week7/20
Rombauer Vineyardsrombauer.com	Rombauer Vineyards	1	3	4	4	1	2	2	2	2	2	2	Longer term buy 33%
Marshall's Haute Saucemarshallshautesauce.com	Marshall's Haute Sauce	1	2	2	2	1	1	1	1				Past Performer 8%
Marshall's Haute Saucemarshalshautesauce.com	Marshall's Haute Sauce										1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rombauer Vineyards food production	$2,379	+1.1%	71%	100%	41.0ad units	Core Performer
Marshall's Haute Sauce	$1,769	-100.0%	84%	100%	32.0ad units	Core Performer	+1
Marshall's Haute Sauce	$479	+100.0%	89%	100%	9.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Josh Alsberg and the Little Produce Market That Could

0:00 / 1:00

Direct Response

J

#1

Run on 1x episode

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