Jimmy Rex facilitates transformation for men through the We Are The They global coaching movement and his long-running podcast, The Jimmy Rex Show. His approach to personal development centers on the Misogi, a Japanese-inspired practice of completing one difficult physical feat per year to expand mental limits, such as his documented run with the bulls in Spain. Rex leverages twenty years of expertise in the Utah real estate market to advise on wealth building while simultaneously pursuing humanitarian efforts in anti-human trafficking. His content features a diverse roster of guests from world-class athletes like Ralph Sampson to reality stars from Secret Lives of Mormon Wives, bridging the gap between business strategy and spiritual health. Recently, Rex launched the Be One Relationship Conference, focusing on intimacy and emotional availability. He utilizes high-production travel vlogs and vulnerability circles to help his audience process trauma and redefine modern masculinity through adventure and radical honesty.